Thursday, March 1, 2012

Hudson's Hot New Line + Event Coverage

Hudson Jeans Lou Lou pant
We are IN LOVE with HUDSON's new line "Phosphorescence Invasion"--and more in love with how they did their launch party.
The product, a new tuxedo style pant called the "Lou Lou" has glow in the dark stripes on the outer leg. In daylight, it looks like this:
Hudson Jeans Lou Lou pant in navy   Hudson Jeans Lou Lou pant in olive
The launch party took place in the Scoop meatpacking district store, and included a street art installation by artist Aakash Nihalani, whose flourescent tape added sparkle to the event.
 There were also video projections on trucks near Milk Studio & outside Scoop. 
Hudson Jeans Lou Lou pant

The product is a clash of a tuxedo style jean and the neon strip is dazzling-- "drawing upon phosphorescent street art and graphic elements, architecture and even athletic uniforms"


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